The term CRM is an acronym for Customer Relationship Management, the medium and process through which a business administers its interactions with customers and manages expectations. It is a broad term for the system to keep customer contact details up to date, manage interactions, track interactions and manage the customer account, among others. By studying the data, companies can sharpen their focus and bottom lines by hitting the sweet spot on service, marketing, sales ad relationship management.
What is Salesforce?
Salesforce is an American company delivering cloud solutions. They offer one of the best CRM solutions in the world and has over 1,00,000 customers. When businesses go in for custom solutions at each vertical, then there are information silos, and this prevents any holistic interactions, analysis and decision making. All this ultimately affects the customer experience.
Top Benefits of Salesforce CRM
Some of the top benefits of a Salesforce CRM are
1. Scalable Platform
The Salesforce CRM platform is completely customisable and has in-built artificial intelligence (AI). It is also scalable and thus offers an excellent return on investment and offers a future-proof setup.
2. Speed and Performance
The platform is robustly built and offers unmatched speed and performance in data analysis and retrieval. Further, due to the high levels of integration, multiple marketing campaigns can be viewed and managed from a single platform.
3. Actionable Intelligence
Salesforce CRM provides actionable intelligence to help a business succeed and grow. This is in the form of intuitive dashboards and visual tools. This further strengthens the ability of the business to track feedback, address deficiencies and close the loop faster. The Einstein analytics feature helps make sense of all the complicated sales, service insights and other data points. Drag and drop features mean that reports can be generated on the fly and in real-time.
4. Security
Salesforce offers enterprise-level security, and this means absolute peace of mind 24 × 7 × 365.
5. Support
The Salesforce team adopts a guided approach and offers excellent support when their solutions are implemented. This means you have no hassles in understanding or getting things done when you get stuck somewhere or in something!
6. Email Integration
Using the Salesforce email service, one can synchronise Outlook and Gmail related inboxes and deliver a complete view of customers. Contacts and calendars can also be used. User groups can create their own email templates to use, and hassle-free communication with customers is thus promoted.
7. Mobility
The Salesforce App allows CRM data to be accessed from anywhere and at any time. Offline data updates also mean that one is able to work without any Internet connection. Files and document sharing is also simplified.
8. Support for Small Businesses
Salesforce also offers separate services for small businesses, and it helps them achieve a 360° view of operations and customer metrics, thereby enabling them to deliver best-in-class service.
Why Grhombustech?
As a leading software development company in UK and a reputed Salesforce CRM customisation company, we understand the tenets of a business and tailor the solution to a required business need. We are also well-versed in the Force.com development platform and can undertake key customisation and advanced automation functions based on the business needs. Our customised automation frameworks and functional testing at every step and component ensure that we can optimise and deliver based on short delivery cycles.
Are you interested in engaging with us and growing your business to the next level? Contact us now!