Salesforce has emerged as a key player in the cloud software segment and a leader in CRM (customer relationship management solutions). The Salesforce ecosystem is used by some of the most admired brands around the world to deliver personalised customer service and exceed expectations. The company is headquartered in San Francisco and has revenues exceeding 21 billion US dollars in 2021.
What is Salesforce Lightning?
Lightning is a Platform as a Service (PAAS) designed to offer powerfully transformative yet elegant solutions. Imagine you are a business user without much or any programming experience who want to create enterprise apps. Salesforce Lightning fills this space by empowering such users to create enterprise apps and customisations with simple drag and drop features.
What Makes Lightning Unique?
Some of the top features that make Salesforce Lightning unique are
- Forward-thinking Application
Lightning is among the leading CRMs in the market and comes with several advanced features over the Classic suite. Over 150+ additional features are available, making this a robust and unique platform. It helps to keep all communication and campaign details in one space and allows efficient tracking of statuses, thereby ensuring that nothing is missed.
- Mobile Ready
The application is mobile-ready in all ways and thus offers excellent flexibility. Further, any customizations made are also immediately available in the mobile version.
- MS Outlook Syncing
Salesforce and Microsoft have joined hands on a partnership. Thus, one can attain and use the best benefits and features of both ecosystems (Salesforce and Office 365). One can access Lightning directly from Outlook and also sync the accounts. This leads to a huge increase in productivity.
- Artificial Intelligence Tools
The Einstein tool in Lightning helps analyse future trends and pick patterns in customer interactions, including buying patterns and other trends. With AI, recommendations and outcomes are presented to sales reps, thereby helping make more informed decisions. Data can be brought in from different sources and synced together. This gives the complete picture of the business, thereby ensuring that the decision is holistic and any cause-and-effect principles can be easily seen. Even if the data volume is high, it can be easily worked on, and key business questions answered like the outcome, contributing factors, suggestions and improvements.
- Dashboards
Dashboards are intuitive, and reports are easy to generate. Further, the user experience has been designed to make them easy to navigate, edit and obtain the information sought without too much effort in sorting or drilling down into reports.
- Lighting App Builder
The Lightning App Builder is a point-and-click tool that makes it easy to create custom pages for the Salesforce mobile app and Lightning Experience. Thus, all data can be accessed from a single location, and various components can be used to develop business-specific apps. The custom components and apps developed on this platform can be reused extensively in other areas as need be.
- Voice Calls and Snap-Ins
Lightning facilitates voice calls within the app, and thus, one can reach out to clients directly. This functionality is available on the mobile, as well as the desktop versions. With the Lightning snap-ins, service agents can reach out to the clients right where they are and offer a custom and personalised service.
- Sales Path
The sales path is well laid out and provides guidance and recommendations to sales representatives. Thus, there is good mapping, whether a fresh lead or a lead that is about to be closed. This empowers logical decision making and overall team success. There is also the Kanban view (similar to the Kanban board used in project management), which provides an easy visual summary of records and thus helps to identify and manage opportunities better. The Kanban can also be used as a workspace in itself, and users can create tasks directly related to the opportunity, among other actions.
Why GRhombus?
GRhombustech brings deep insight into Salesforce products and solutions and offers unmatched Salesforce CRM customisation and Salesforce CRM testing possibilities for best-fit solutions. Established in 2014, GRhombustech also offers web, mobile and cloud-based applications with a responsive design that suits specific business needs in different verticals. With delivery centres in India, partner offices in USA and Netherlands and clients across the world, the company is truly global in operations.
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