Imagine you want to buy a car, you figure out what kind of car you want and you figure out the options available according to the budget, performance, etc. After all these considerations you end up with three to five options that are available out there in the market. You take test drives and then you choose the one you like the most and buy that. But why don’t you go to a mechanic and tell him that these are the requirements that you have and I want you to build the car that matches these particular requirements. Why you don’t do that?
Similarly, in the software industry what used to happen was the companies or the people who want to use an application or a software used to create the requirements and then go to a developer to build an application or software. Simply put, Salesforce was started to prebuild application for
businesses which can be further modified in order to meet the needs of the businesses. So, we can relate this with the example of going to a dealer and buying a car and customizing according to your preferences. So do we need to build a car from scratch? Then why build software from scratch?
Definition of Salesforce
Salesforce is a company which is known for its popular CRM (Customer Relationship Management) which can cater to the need and requirements of any business which is out there and which can further be modified or customized and also can act as a platform on top of which you can build cloud applications from scratch.
So, if you want to just use CRM for your business which needs few modifications, salesforce is there for you. Otherwise, if you want to build a completely different cloud application salesforce can do that as well. This exactly is what done at GRhombus Technologies for their amazing clients.
Additionally it has other clouds as well catering to different industries, and they master all of that as well.
A use case on Salesforce.
Canon camera
Canon is a Japanese company that manufactures optical, imaging and industrial products. Such as lenses, cameras, medical equipment, scanners and etc. The company maintains the leadership position by continuously innovating new features and technologies.
Challenges faced by the company
- Canon had a major challenge of tracking the activities of huge sales tasks on a regular basis.
- It could not capture what their employees and customers were thinking about the products, services and business operations offered by canon.
- The company could not collect and analyse the customer information to improve their business.
Solution
- To solve these issues, canon used salesforce to connect with its employees and customers, it is now able to understand the customer’s needs.
- Canon was able to pay close attention to new product announcements and track how they received by customers.
- Managers and peers could view entire customer information the sales representatives could not provide updates on customer engagement to supervisors in real time. They were able to generate insights by capturing customer activity.
With Salesforce, canon could track how much business the products generated and manage new opportunities.
Using Salesforce, the sales representative could generate key insights into customer engagements.
Salesforce has been constantly updating features and adding new tools to keep up with the Salesforce trends and technology in the industry. Therefore, following are some of the major salesforce trends you can see in the upcoming months or year.
1. Slack integration will become more capable:
Salesforce is now able to integrate it seamlessly with Customer360 — the ambitious product which offers Salesforce customers a unified view of their customers.
2. AI becoming an integral part of Salesforce:
AI offerings that Salesforce has introduced so far and is positioned by Salesforce as the first comprehensive AI for CRM.
3. A promise for a better healthcare experience:
Salesforce Health Cloud 2.0 will enable healthcare providers to streamline operations and create personalized patient journeys, just like how a customer journey would be mapped out for a B2C customer.
GRhombus Technologies will help build highly scalable, usable and integrated data that interfaces with various master data sources and populate the core SFDC CRM system database with new and up-to-date data.